3 tips for bringing a product or service abroad Quaker Oats makes a healthier Oat for other countries! The Internet provides businesses with easier access to expand offerings abroad. However, without doing research about the country you intend to embark upon, you could be faced with acceptance challenges. Cereal giant Kellogg’s based out of Battle Creek Michigan; United States had a rough start when bringing their Quaker Oats to the United Kingdom. The European Union citizens demand higher quality food than American consumers. Unknown to Americans, many companies such as Kellogg’s makes a healthier version of their cereals, with less chemical additives such as GMO #research #culture. #1 – Speak with locals and garner an understanding of their cultural nuances. #2 - Don’t speak “American” dialogue, think about the phrases and terms used in the respective country. #3 - Do your RESEARCH to check all trade regulations, tax structures, and other legalities for expanding abroad.